As I explore the marketing plan for my emerging wine business, I have spent a lot of time thinking about how the wine industry currently appeals to consumers. In desiring to reach a multi-cultural target market, what I have found is the language and understanding are not adequate to meet my needs. I feel like I am moving into new territory by wanting to speak directly to Black and LatinX consumers within being exclusionary. I am curious about how others approach this space? I am particularly curious if non-poc marketers think that by not defining race, you appeal to everyone. Let's discuss.