Absolutely. Yes. And then no. Because I am now next to the “great wall of questions”. I only know about wine that I don’t know enough about it, and this subject enters my realm easily because I have a high fever of WINE CURIOSITY so I gotta go try, and read, and investigate. Language is a beautiful thing that can be so daunting. English is my second language and I still find myself learning on a daily basis. Natural wine and Organic and Minimally processed versus biodynamic and can’t forget vegan. What is the right way? Why do you choose a way? To be honest, I can’t, and I won’t because, again, wine curiosity fever. All I know is that I will continue to try what is put in front of me, but my love is very extensive so I won’t limit my own options. One major lesson about growing up is to “BEWARE OF MARKETING”. True lies, all day every day. How do you want to present yourself if you were in a bottle?
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@Isaiah Fitzgerald ☝🏽 How do we market wines to encourage curiosity?
This is a great question and one which my emerging wine business seeks to answer. I'll tread carefully here as not to give any of our competitive advantages. I think labels are extremely important, especially for first-time purchases. What about the label encourages curiosity? Does the label make me feel like I can't wait to open this bottle of wine? But of course, the label only carries a brand so far. Let's talk about alternative formats. It's clear that cans stand out in the wine aisles. From a brand management perspective, I think the question is how to you keep someone coming back for more when they want something different while encouraging brand awareness, loyalty, and retention. Short answer: cater to curiosity. A large selection doesn't inherently provoke curiosity. It has to be thoughtful and intentional. This is an opportunity to take a queue from high-end wine which focuses on one customer need - the highest quality. Everyone knows what it's like to feel curious, that's how a wine brand, bottle, or business should feel if it's the intent. Elements of curiosity are mysterious, strange, comical, satirical, inquisitive, or explanatory. Are these elements present in the marketing campaign? As for the question of being a wine genie, my bottle would look unpolished with some "blemishes" on the label. It would indicate that I had seen some tough days but still standing. Maybe it'd looked like I was rescued from an ancient shipwreck and that the long lost 7th taste was but one sip away...